Some Clients Are Coming Back to the Gym, But Which Ones?
The concept of “meeting our clients where they’re at” has expanded tenfold in its meaning since 2020. The most successful fitness leaders are now providing opportunities to move using a combination of at home, either virtual or in-person, outdoors, and in a gym or studio. What many of us have been wondering is if and when the majority of our former gym members and clients would be returning to the bricks and mortar facilities we loved. The answer so far: it depends. As frustrating as that can seem I’m happy to share insights on what we’re seeing in key markets. Canada: