In Bed with Jessica Maurer & the Fitness Industry

If you want to know more about building a career you love, join Jessica H. Maurer and me in this edition of In Bed with the Fitness Industry. We share tips to take you from a job you like to a career you love. When you want more, make sure to join us for 21 days of coaching for $21 starting September 21st. You can register here!https://youtu.be/fI9bDk5mf7M

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I Know My “Why”, What’s Next?

You’ve done the work to identify your “why”. You’ve read the books, been on the webinars, spent time reflecting. You’re now clear on you’re the reason you’ve dedicated your fitness career to serving others. Great! Now, what do you do with that information?  It becomes the filter you use to make decisions moving forward: the places you chose to work, the classes and clients you take on, the partners you collaborate with, the projects you invest your time and energy into.  Here are your next 2 steps:   Make a list of your non-negotiables. These should include: The types of company

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In the Job You Like or the Career You Love?

I read a post by Cory Muscara that stopped me in my tracks last week. “Not being willing to let go of a life we like is often the reason we don’t have a life that we love.” Does that resonate with your current job in the fitness industry? I know the reason I stayed at a few jobs was because I “liked” it: the work, the people, the salary. The push to move away from those jobs just wasn’t enough and I didn’t have anything much better lined up. So, I stayed, sometimes longer than I should have for my

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Put Yours Hands Together For…

Congratulations Louise Vigneault for winning canfitpro’s prestigious Participant’s Choice PRO TRAINER Award! Please join us in celebrating our phenomenal PRO TRAINER team member Louise who was selected by canfitpro thanks to her incredible mentoring and support of each and every student that comes through her certification courses. Here is just one example of feedback we’ve received from a former participant in her course: “Louise is a fantastic teacher having the knowledge, the methods, the talent to connect to people, and the patience to help her students overcome all the obstacles.  Louise is honest, friendly, and very pleasant. I know she will

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Oops! My bio is SO outdated ☹

Have you walked by your headshot at your gym or studio and noticed you changed your hairstyle 4 times since then? Does your LinkedIn bio still have you working at your old job? Not keeping up with all the in-person and digital places where we identify ourselves can lead to some serious confusion as to who we truly are and the fantastic services we now offer.  It can be a bit embarrassing. How do you consistently communicate the best of yourself to ALL potential employers and clients?   You need to attract more of the right career opportunities and build your

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It’s Not Too Late, But Time is Ticking!

Do you have everything in place to get the most out of your fitness career this Fall? Here are my top 3 tips to use in the next 3 weeks of August to set yourself up for 3 phenomenal months of Autumn!  The last 6 months have been a whirlwind of adaptation and resilience and all indications are that Fall 2021 will be thriving in health and fitness. If you’re like me, you not only kept serving your clients and participants as well as staying agile to respond to new opportunities that came your way. The stage is set to thrive

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Straight Up Freebie!

We are only 10 days away from canfitpro’s Online Global Conference and Tradeshow and I am thrilled to have 2 FREE REGISTRATIONS to give away!! As your fitness industry coach and cupid I’m making this easy-peasy; let’s prepare ourselves for a phenomenal Fall career by dedicating some time on learning in August. Enter to win!! Name 1 thing you’re doing this summer to build your fitness career on any of my social posts (Facebook or Instagram) or below in the comments. I’ll draw 2 winners of the FREE REGISTRATION this Friday August 6th at 9am EDT. https://youtu.be/DnzUvW0GkCQhttps://youtu.be/CyuY-J-b348 I look forward to

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person holding black ceramic teapot

5 Steps to Save a Stagnant Offering

“If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, the founder of LinkedIn The biting quote that kicks off the article from my colleague Jessica Maurer; she explains how we were motivated to change our own program and shares her five steps to help you do the same: Maybe that quote is extreme for your business. Perhaps embarrassed is not the right word, but you can sense something is wrong. The offering isn’t selling, you don’t have people in your classes, or it’s attracting the wrong clients.  What can you do

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Three Skills to Add to Your Repertoire

We are perfectly poised for long and rewarding careers, as long as we understand key opportunities. Are you ready to adapt to trends in the $1.5 trillion wellness market? Your current and potential clients are looking for programs and services that are at the fingertips of savvy fitness professionals.  Here are three key skills that will have you serving your clients’ needs in the years to come:  Skill #1: Moving Towards Better Sleep With most adults stating that they aren’t getting enough sleep, we owe it to provide guidance towards better sleep hygiene. Its impact on productivity, energy, food choices and

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KIPS FitPro Foundations Podcast

Recently, I was interviewed for KIPS FitPro Foundations Podcast; I am so excited to share with you my tidbits of truth about post-COVID opportunities, knowing and understanding your worth, and how to develop skills to move you forward in the fitness industry.  Take a listen here or in the video below. Do you agree with my thoughts on if the fitness industry is essential? Nathalie Lacombe is a coach and cupid of Canada’s fitness industry. Blending 25 years of international experience with degrees in psychology and exercise science, Nathalie passionately supports thriving careers for fitness leaders. Drawing from her vast knowledge

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Au lit avec l’industrie et Anouk Garnier

Championne de course à obstacles et coach depuis plus de 11 ans à Paris, Anouk crée ses propres modules de formation grâce à son expertise sur l’optimisation du mouvement pour la santé et la performance. Elle coach en virtuel grâce à des partenariats bien choisis et trouve TOUJOURS moyen d’adapter l’entraînement dehors grâce à sa capacité d’adaptation hors du commun. Sa société Performance MC by Anouk Garnier inspire et transmet à travers des conférences sur la motivation, l’état d’esprit et des événements de Team Building en Entreprise.  Cette entrevue vaut la peine d’être visionné, et vous allez savoir comment profiter d’une

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Falling Into Summer

As we enjoy the longest day of the year in the northern hemisphere things are heating up in the fitness industry! Is your summer programming setting you up to thrive in your career in the Fall?  Some of us are jumping right into some new routines with our clients and classes while others, especially those who kept going the past 15 months, and taking some much-needed rest.  For me, I’ve adapted my planning from 2 seasons-ahead to 1 season-ahead in order to stay agile and be truly adaptable to faster-moving changes and needs of my clients and partners. I thought I’d

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Can I Take A Day Off Posting on Social Media

Are you feeling like you’re now spending half of your free time deciding what, how, and when to post on social media to grow your fitness career success? I hear ya!  Remember the old days when we just prepared our classes and training sessions and just showed up?! Now it seems like the minute you get good at Facebook; Instagram launches a new feature that you “have” to start using. (Those of you who follow me on Instagram may remember me begging for a teenager to come help me with Reels a few weeks ago lol).  It’s exhausting. How do you

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Is Stretching Good or Bad?

Depending on how long you’ve worked in the fitness industry, you’ve probably been through a few iterations of stretching versus flexibility versus mobility. We all want our clients and participants to benefit from pain-free movement and are drawn to theories, systems, and tools that can support it.  As a Yoga teacher, I constantly get asked which movement, or asana, helps “stretch” which muscle by my clients, and my answer is rarely as simple as they’d like it to be. My colleague Mai-Linh Dovan from Rehab-U wrote this comprehensive article that helped me reframe the concept, I hope it does the same

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Not Attracting the Right Clients?

Are you worried your style is training is too niche? Do you know if your brand and your services are clear enough to attract the types of people who can and want to serve?  It’s tough to imagine saying no to a potential client, but you wouldn’t have to worry about that if your brand both attracts the right clients and repels the wrong ones. Knowing how to put yourself out there authentically and having potential clients and participants actually notice what you offer is key.   It’s overwhelming. Where do you start?  You need to attract more of the right

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An Invitation to Get Your Community Moving!

Do you have the desire to provide a motivational boost to your community? I have the perfect solution for you! National Physical Activity Day will be held on June 5th and I invite you to participate by offering an event.  While this is a Canadian event, I promise my fitfam around the world that you’ll be inspired and find great resources on these web site and apps!  It is my pleasure to be a part of it again this year along with you, my wonderful colleagues. This year’s National Physical Activity Day will also give you the opportunity to speak out

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Au lit avec l’industrie et Lisa Mastracchio

Oeuvrant dans le monde du fitness depuis plus de 25 ans, Lisa a reçu le prix de professionnelle de l’année de canfitpro en 2019. Ce prix l’a propulser à développer sa marque en ligne “ Coach Lisa” où prend place des programmes de coaching en groupe unique incluant un site pour membres exclusifs dénommé WOW ( Women On Weights). Elle continue de partager sa passion à aider les femmes à se muscler et à gagner confiance en soi en présentiel et en ligne en tant qu’instructeur de cours en groupe , entraîneur personnel et coach en nutrition et elle partage ses

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Fitness Leaders Perfectly Positioned to #GetReal

Do you use exercise to numb the feelings and emotions you find challenging? Plenty of fitness professionals do; I’ve even heard some call it their “drug of choice” as if stating that the healthy behavior of exercise is perfectly acceptable as a means of avoiding mental and emotional challenges.  As the coaches who support our client’s physical, mental, and immune health I invite us to reflect on this year’s theme for Mental Health Week: Name it, don’t numb it. The Canadian Mental Health Association is inviting us to express and deal with our emotions, even the uncomfortable ones with their hashtag

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Why Foam Rolling Doesn’t Improve Mobility

Have you invested in tools meant to improve mobility? Have you suggested your clients and participants do the same? So many fitness professionals have included “mobility training” in their repertoire in the hopes of keeping their clients pain-free and even injury-free; that’s why this article written by my colleague Mai-Linh Dovan from Rehab-U resonated with me and I decided to share it with you. Let me know what you think!  Foam rolling doesn’t improve mobility.  That’s her starting statement…  Now you’re probably saying: Then why does it make people feel good and why do they feel more mobile after foam rolling?

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Au lit avec l’industrie & Jean-Denis Thomson

Un passionné de l’entrainement, de la gestion et du développement humain, Jean-Denis partage ses recommandations pour une profiter d’une carrière à succès dans notre industrie.  Depuis plus de 20 ans, il forme des entraîneurs, des entraîneurs-chefs et des gestionnaires de centre de conditionnement physique partout au Québec. En tant que directeur du département d’entraînement chez Énergie Cardio, il avait la responsabilité d’inspirer et de diriger plus de 400 entraîneurs personnels et sais comment choisir ceux qui vont persévérer. Il entreprend maintenant un nouveau défi au CEPSUM et partage dans cette entrevue clés du succès!

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Imposter Syndrome Got You Down?

We’ve all been there! Feeling like a fraud when we’re trying to ask for a raise or increase our rates, or even post content on social media. We get stuck in “imposter syndrome” and it sucks.   It’s not only keeping you away from your dreams and goals, but also not getting you any closer to serving the people who need and deserve your help!  There are tons of fitness leaders, some with much less experience and fewer qualifications, posting oodles of content and making a lot of money.  How do YOU become confident and stay authentic?  You need to attract

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The Most Under-Rated Tool to Improve Mobility

An incredibly insightful article written by my friend and Certified Athletic Therapist Mai-Linh Dovan from Rehab-U, I just had to share! These days, everyone wants to sell you the latest, fanciest mobility tool.  It’s pretty cool to have the latest tools like vibrating foam rollers and balls, high tech massage guns, colorful cups and scraping tools. Many people still think mobility tools need to be purchased.  But tools aren’t necessarily objects.  A tool is anything used to carry out a particular function or provide a desired outcome.  So before spending money on an implement, best first make sure you are using

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Don’t Know What to Post on Social Media?

Are you spending hours trying to create the text and visuals for social media in the hopes of getting more clients for your classes, sessions, and services? Then getting discouraged by the few likes and comments?  It’s exhausting. How do you fix it?  You need to build your brand, as simply and quickly as possible.  The first step in knowing what to share and post is getting crystal clear on your “why” because people don’t buy a product or even service, they buy into what our brand promises to deliver. Ask yourself these three questions: What types of training or services

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Are You Ready to Relaunch?

Fitness facilities are slowly reopening from coast to coast, and with everything in place to keep staff and clients safe we’re hopeful they will stay open. Are you ready to relaunch? Have you revised your products and services? Your pricing? We need to be incredibly well prepared to serve the clients who will be coming back, welcome new ones and, most importantly, have taken the time to create a brand new “post-crisis” strategy. Our industry will have undergone the greatest transformation since its inception because of the pandemic and the fitness pros who will enjoy lasting success are those who will

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In Bed with the Fitness Industry & Selena Isles

Selena Isles is a yoga +meditation steward, speaker, creatrix and international DJ Seriousblack. In my latest edition of “In Bed With…”, Selena is raw, unfiltered, and organically authentic. She shares how to fully embrace yourself while also embracing all of those around you. Selena packs a lot into this interview and I cannot wait for you to listen. *This interview has a few NSFW words… 

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Should Fitness be Tax Deductible?

The fragility of health care systems all over the world have come to light in the past year and the fitness industry quickly realized how it is not seen as an essential service by government officials, medical experts, or the general public. We’ve been surprised and hit hard by this realization, but I don’t think most of us were shocked. Less than 20% of the population exercises in a structured environment and if we’re honest with ourselves, we know that we’ve spent way too much time and energy talking about the bodies we sculpt, and not enough about the lives we

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Get Your Clients Moving with National Health and Fitness Winter Week

This February 1st to 7th is National Health and Fitness Winter Week in Canada. In collaboration with canfitpro, Fitness Industry Council of Canada has created a 7-day schedule to promote fitness that is accessible to everyone. I encourage you to share this event with your clients in order to help bring awareness to the importance of physical activity, getting in 150 minutes of exercise per week, as well as what our industry has to offer.  We’ve learned over the past months that making fitness accessible in all forms is critical to continuing to build trust with government decision-makers and the general

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Should You Quit Your Fitness Job?

Maybe you should quit your job in the fitness industry. We are all being asked to come face to face with the TRUE reasons we became fitness leaders and for some of us the passion has shifted.  There are oodles of opportunities in fitness, but there are also industries that have flourished since March 2020 and are heavily recruiting to meet the demand. If what’s required of you to continue in fitness no longer motivates you it’s perfectly reasonable for you to do what’s best in order to provide for yourself and your family.  A little over two years ago I

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The State of Our Fitness Industry

So many fitness pros have launched 2021 with incredible enthusiasm and positivity, bravo! I’m hopeful that you had sufficient downtime during the holiday season to reflect on the right projects that will render the results for our industry and the general public. Are you focused on the right things in 2021?? Here’s what you need to know: 1. Never before has the general public been more aware of their health: The pandemic caused a tectonic shift in the way people think about their health. The concepts of risk factors and pre-existing or underlying conditions are now mentioned regularly in the media

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In Bed with the Fitness Industry & Mo Hagan

In my interview with Mo Hagan, we discuss pivoting your business quickly and efficiently. But the only way to do so is to be linked with your purpose to serve in the industry. If you need some motivation, listen to her powerful message in the video below. https://youtu.be/P6ptgq0Fd4Q

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Healthy Humans Radio Interview

In December, I was asked to be a guest on the Healthy Humans Radio podcast. It was an amazing experience where I was able to have a conversation about using 2020 as an opportunity to grow and adapt instead of stop. Take a listen here (or wherever you listen to podcasts) and share with me if you agree with my stance of opportunity – not obstacle mindset.

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In Bed with the Fitness Industry & Sara Kooperman

From success to failures and everywhere in between, Sara Kooperman of SCW Fitness Education, shares with us her path to entrepreneurship in this episode of “In Bed with the Fitness Industry…”. From her flannel PJs and Grey’s Anatomy addition, she talks about leading a team through 2020 and our industry for many decades. Listen to her advice below. https://youtu.be/nqB1iLWFhis

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Great Holiday Gifts for Fit Pros: Part 2

To my fellow fit pros: feel free to share this blog and list with your loved ones Training and technology! The two themes that were omnipresent in 2020 as we adapted and pivoted our way around the fitness industry. Having enjoyed a 25 years fitness career I never thought I’d spent countless hours researching and re-engineering my bandwidth and wifi to optimize my AV streaming capabilities in order to provide my services!? But here we are, nearing the end of this oh-so peculiar year, having learned so much about ourselves and our capabilities that we should marvel at our resilience. As

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Great Holiday Gifts for Fit Pros

To my fellow fit pros: feel free to share this blog and list with your loved ones 😊 Training and technology! The two themes that were omnipresent in 2020 as we adapted and pivoted our way around the fitness industry. Having enjoyed a 25 years fitness career, I never thought I’d spent countless hours researching and re-engineering my bandwidth and wifi to optimize my AV streaming capabilities in order to provide my services!? But here we are, nearing the end of this oh-so peculiar year, having learned so much about ourselves and our capabilities that we should marvel at our resilience.

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Can We Set Career Goals for 2021?

Yes, we can set career goals for the New Year, with a steady dose of adaptability. One of the most impressive realizations of 2020 was how fitness leaders found creative ways to connect with their clients to continue to provide our much-needed services. Using new ways to serve participants remains critical to our success. As we look to varying the ways in which we can provide our services, here are three programming avenues that have become key markets for fitness: The Comfort of Our Own Homes  We know that about 20% of the population exercises in a structured facility. This creates

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Are You a Thermometer or a Thermostat?

Here’s my favorite analogy to describe the roller coaster ride many of us end up in time of anxiety – we’re like thermometers. Thermometers internal temperatures rise and fall in reaction to what’s happening around them. They have no control over their temperature; they get pulled in whichever direction their environment dictates.  Have you had days like that recently?  Thermostats however regulate temperature. They pay attention to their surroundings, notice when things are moving too much in a direction or another and respond accordingly in order to maintain just the right temperature.  This fantastic analogy shared by Dr. Martin Luther King

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