Want fitness to be seen as essential?

The fitness industry has a reputation problem. We realized that governments and health authorities don’t value our profession in relation to preventative health. It’s heartbreaking and incredibly disappointing. We have a lot of public relations and lobbying work to do to build our reputation, and we can start here: Want fitness to be seen as essential? Speak less about the bodies we sculpt. Speak more about the lives we save. In many provinces, states, and countries gyms were amongst the first business to close during the pandemic and the last to reopen. Through my work as VP of the Fitness Industry

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In Bed with Kia Williams & the Fitness Industry

Wellness without walls. When you hear that phrase, what comes to your mind?  Find out how Kia Williams is striving to bring wellness and movement to all people – no matter their situations, abilities, or habits. Go back in time to review how people move and live to see how we can incorporate those habits into our lives now in this podcast episode.  Listen to the newest episode of my podcast below or anywhere you listen to podcasts. Podcast Home Page Apple Podcasts Spotify Google Podcasts

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Do Your Clients Struggle with Anxiety or Depression?

As fitness and wellness professional, we work to support all aspects of health for our clients and participants. The rise of depression and anxiety during the COVID-19 pandemic, combined with the prevalence of heart disease, has provided us an opportunity to strengthen mental health through fitness more than ever before.  Results recently presented from a study looked at it more closely “As exercise decreases cardiovascular risk, investigators at Massachusetts General Hospital hypothesized that individuals with anxiety and depression may have a greater benefit from exercise than their counterparts.” The study found that exercise had an even greater impact on reducing cardiovascular

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In Bed with the Andrew Coates and the Fitness Industry

As Andrew Coates shares in my latest podcast, your career is not just about you and your individual clients – it’s about the industry as a whole. What are you doing to uplift other professionals, how are you supporting wellness as an industry, and how is your presence online helping attract everyone authentically? Are you self-less or self-ie?   Find out what makes them different in the newest episode of my podcast below or anywhere you listen to podcasts. Podcast Home Page Apple Podcasts Spotify Google Podcasts https://youtu.be/LGAEq59YbPA

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A Message to Recently Unemployed Instructors

A message to fitness instructors who are recently unemployed. You’re allowed to be heartbroken, please take time to heal. Then, when you’re ready, get curious and creative about what lies ahead for the fitness industry. Please trust me – NEVER BEFORE HAVE THERE BEEN MORE OPPORTUNITIES FOR QUALIFIED AND DEDICATED FITNESS PROS! I’m inundated each week with “if you know someone great” messages from owners and leaders.  These may look different than what you’ve been used to, especially if you were teaching pre-formatted classes. So that means change, which is uncomfortable. But helping people move past their comfort zones to better

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In Bed with the Nock Academy & the Fitness Industry

When they could no longer teach and train in person, Gareth and Nicky Nock created an online, real time, fitness community experience. Now, these two married fitness professionals are delivering exceptional fitness experiences through workouts, education and human connection from their basement. Find out what makes them different in the newest episode of my podcast below or anywhere you listen to podcasts. Podcast Home Page Apple Podcasts Spotify Google Podcasts  https://youtu.be/NB7-5XAr8zc

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Will Weight Loss Remain a Key Fitness Goal?  

Have you noticed your client goals shifting over the past months? Weight loss in all its different iterations was the top motivating factor for many people who joined our facilities and program before 2020, but we’re having more variety in motivating factors and goals than ever. They not only include variations on traditional physical health goals, but also mental health, better sleep, immune system boosting and more.  Have you considered how you communicate the benefits of exercise to help promote your services and keep your clients coming back for more? Adapting the way we market our industry can not only help

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A (Tough) Love Letter to the Fitness Industry

My dear colleagues, I know we’ve spent the past 2 years digging deep and building our resilience to support our clients through incredibly difficult times. We’ve adapted over and over…and over again to keep serving no matter the circumstances we faced.  As of today, February 14th, 2022, all facilities across North America are permitted to open. My local fitfam in Quebec has been closed 15/23 months are I know we’re beyond excited to finally get back to the facilities and people we love.  For Valentine’s Day, I’m therefore sending you this love letter. One that acknowledges the trepidation you may be

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In Bed with Kathryn McKenzie & the Fitness Industry

Not only is Kathryn McKenzie an award-winning personal trainer, but she is also a leader with a powerful vision for our industry’s future. I had the chance to interview this influential woman and I cannot wait to share her advice with you.  Listen below or anywhere you listen to podcasts. Podcast Home Page Apple Podcasts Spotify Google Podcasts  https://youtu.be/LgojSzHmG7U

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New Resource I’m Thrilled to Give You

Bonjour!  We know our services positively impact not only physical but also mental health. I’ve been incredibly impressed with the shift in our industry towards a more well-rounded approach to how we communicate the benefits of an active lifestyle on wellness, yet I know that this is an area in which many crave more knowledge and skills.  There are simple ways you can not only confidently support your clients and classes towards positive mental health within what you already offer, but also mindfully coach them to strengthen their resilience and cope with mental health challenges. These include building resilience and coping

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In Bed with Trevor Pickett and the Fitness Industry

Offbeat Fitness Education? While that is Trevor Pickett’s business name, it is far from his outlook on the fitness and wellness industry. Trevor may have started out as a local personal trainer, but he has grown to become a canfitpro Personal Trainer of the Year nominee as well as an industry leader. Take some time to listen to his advice on how to weather through the ups and downs of a fitness career, while continuing to inspire your clients in meaningful ways.   Listen below or anywhere you listen to podcasts. Podcast Home Page Apple Podcasts Spotify Google Podcasts https://youtu.be/N7ycrXmycjA

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Au lit avec l’industrie et Charly Vivès: un gestionnaire retourne au coaching

Quel plaisir de retrouver Charly Vivès au lit; un athlète accompli, kinésiologue, gestionnaire, coach et membre du conseil d’administration du Conseil canadien de l’industrie du conditionnement physique. Charly partage les changements profonds dans notre industrie et comment enlever l’accès à nos service a eu un impact sur nos clients. Il nous explique ce qui l’a motivé en tant que gestionnaire de reprendre le coaching chez Orange Theory Fitness, ce que la pénurie de main risqué de créer et nous décrit une vague d’amour qu’il a ressent. Ne manquez pas cette édition de “Au lit avec l’industrie…” pour en savoir plus sur

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The Parts of Our Job You Probably Hate

We likely chose our fitness careers because we love connecting with people, helping them reach their health goals, creating fun experiences they crave coming back to. All the behind-the-scenes documenting, administration, and operations? Not so much.  What’s required to successfully manage our clients and classes has evolved over time and the requirements are now more entrepreneurial than ever. This means we’re likely tracking well beyond who simply showed up that day or the number of sessions a client has banked. Becoming the phenomenal health and fitness advocate our careers deserve we need to improve our skills beyond sets and reps and

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In Bed with Vysh Sivakumaran & the Fitness Industry

Have you met Vysh Sivakumaran? I have and she’s amazing! Vysh is a leader in the Toronto fitness community — working to create inclusive and accessible fitness classes, along with her partner Pat, through their virtual platform called Fitness in Place. She advocates passionately for representation in the industry for South Asian women, but more broadly, she aims to be a voice for all people who may face barriers in the wellness world.  Check out this edition of “In Bed with…” to learn more about how you can be your own biggest advocate. As a special bonus, use the code “NEWYEARSTRONG”

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In Bed with Sue Staresinic & the Fitness Industry

Believe. Learn. Achieve. That’s Sue Staresinic’s motto.  In this recording, Sue Staresinic and I talk about how to combine skills and expertise to thrive into an award-winning career. She believes that she owes her success to her niche in cancer rehab and lymphedema management. Why? Because the riches are in the niches! Listen below or anywhere you listen to podcasts. Podcast Home Page Apple Podcasts Spotify Google Podcasts https://youtu.be/M8YFy1VZWyc

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Research Shows What We All Suspected 😉

The findings of this research might hit the spot for some of our clients: there is a causational link between exercising and eating fruits and vegetables and happiness. At a time when many of us could best describe our emotional state as languishing, positive causation between lifestyle and life satisfaction is an uplifting discovery.  My invitation to you, my fellow fitness and wellness leaders, this week is simple and sweet. Take a moment to read this article, and perhaps the related article in the Journal of Happiness Studies, then share with your clients, participants, and loved ones.   A highlight from

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Some Clients Are Coming Back to the Gym, But Which Ones?

The concept of “meeting our clients where they’re at” has expanded tenfold in its meaning since 2020.  The most successful fitness leaders are now providing opportunities to move using a combination of at home, either virtual or in-person, outdoors, and in a gym or studio.  What many of us have been wondering is if and when the majority of our former gym members and clients would be returning to the bricks and mortar facilities we loved. The answer so far: it depends. As frustrating as that can seem I’m happy to share insights on what we’re seeing in key markets.  Canada:

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In Bed with Suaad Ghadban & the Fitness Industry

Have you met Suaad Ghadban? She is an award-winning fitness leader who has managed teams of talented instructors, launched her own fitness program and uplifts our industry through her leadership. In this recording, Suaad Ghadban and I talk about compensation within the fitness industry, how to become a better leader, and so much more. Listen below or anywhere you listen to podcasts. Podcast Home Page Apple Podcasts Spotify Google Podcasts

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Did Someone Say Podcast?!

You asked for it and I’m thrilled to meet your needs! In Bed with the Fitness Industry is now a podcast on Spotify, Google, and Apple Podcasts! We’ve rolled out of Bed so you can take us anywhere and listen to the phenomenal insights provided by our incredible guests.  The first NEW episode with Jessica Maurer is already available as she shares her insights on building a sustainable career as a fitness leader!  Helping you thrive as a fitness professional is what I’m dedicated to, therefore all of “season 1” is also available now. The generous guests we featured are Ann

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It’s High Time for a Fresh Look at Compensation in Fitness

Let’s get real fitfam; we have a relationship problem. Business owners and managers are struggling more than ever in finding the right staff and fitness pros aren’t working WITH them to build the compensation they want.  As the cupid of the fitness industry, I absolutely see both sides and am here to help! Let’s not waste a crisis and use the current employment climate to break away from traditional compensation models.  Fitness pros keep telling me they hate being seen as staff who just come in to teach their class or train their client, and then leave. They are paid as

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In Bed with Jessica Maurer & the Fitness Industry

If you want to know more about building a career you love, join Jessica H. Maurer and me in this edition of In Bed with the Fitness Industry. We share tips to take you from a job you like to a career you love. When you want more, make sure to join us for 21 days of coaching for $21 starting September 21st. You can register here!https://youtu.be/fI9bDk5mf7M

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I Know My “Why”, What’s Next?

You’ve done the work to identify your “why”. You’ve read the books, been on the webinars, spent time reflecting. You’re now clear on you’re the reason you’ve dedicated your fitness career to serving others. Great! Now, what do you do with that information?  It becomes the filter you use to make decisions moving forward: the places you chose to work, the classes and clients you take on, the partners you collaborate with, the projects you invest your time and energy into.  Here are your next 2 steps:   Make a list of your non-negotiables. These should include: The types of company

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In the Job You Like or the Career You Love?

I read a post by Cory Muscara that stopped me in my tracks last week. “Not being willing to let go of a life we like is often the reason we don’t have a life that we love.” Does that resonate with your current job in the fitness industry? I know the reason I stayed at a few jobs was because I “liked” it: the work, the people, the salary. The push to move away from those jobs just wasn’t enough and I didn’t have anything much better lined up. So, I stayed, sometimes longer than I should have for my

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Put Yours Hands Together For…

Congratulations Louise Vigneault for winning canfitpro’s prestigious Participant’s Choice PRO TRAINER Award! Please join us in celebrating our phenomenal PRO TRAINER team member Louise who was selected by canfitpro thanks to her incredible mentoring and support of each and every student that comes through her certification courses. Here is just one example of feedback we’ve received from a former participant in her course: “Louise is a fantastic teacher having the knowledge, the methods, the talent to connect to people, and the patience to help her students overcome all the obstacles.  Louise is honest, friendly, and very pleasant. I know she will

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Oops! My bio is SO outdated ☹

Have you walked by your headshot at your gym or studio and noticed you changed your hairstyle 4 times since then? Does your LinkedIn bio still have you working at your old job? Not keeping up with all the in-person and digital places where we identify ourselves can lead to some serious confusion as to who we truly are and the fantastic services we now offer.  It can be a bit embarrassing. How do you consistently communicate the best of yourself to ALL potential employers and clients?   You need to attract more of the right career opportunities and build your

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It’s Not Too Late, But Time is Ticking!

Do you have everything in place to get the most out of your fitness career this Fall? Here are my top 3 tips to use in the next 3 weeks of August to set yourself up for 3 phenomenal months of Autumn!  The last 6 months have been a whirlwind of adaptation and resilience and all indications are that Fall 2021 will be thriving in health and fitness. If you’re like me, you not only kept serving your clients and participants as well as staying agile to respond to new opportunities that came your way. The stage is set to thrive

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Straight Up Freebie!

We are only 10 days away from canfitpro’s Online Global Conference and Tradeshow and I am thrilled to have 2 FREE REGISTRATIONS to give away!! As your fitness industry coach and cupid I’m making this easy-peasy; let’s prepare ourselves for a phenomenal Fall career by dedicating some time on learning in August. Enter to win!! Name 1 thing you’re doing this summer to build your fitness career on any of my social posts (Facebook or Instagram) or below in the comments. I’ll draw 2 winners of the FREE REGISTRATION this Friday August 6th at 9am EDT. https://youtu.be/DnzUvW0GkCQhttps://youtu.be/CyuY-J-b348 I look forward to

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person holding black ceramic teapot

5 Steps to Save a Stagnant Offering

“If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, the founder of LinkedIn The biting quote that kicks off the article from my colleague Jessica Maurer; she explains how we were motivated to change our own program and shares her five steps to help you do the same: Maybe that quote is extreme for your business. Perhaps embarrassed is not the right word, but you can sense something is wrong. The offering isn’t selling, you don’t have people in your classes, or it’s attracting the wrong clients.  What can you do

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Three Skills to Add to Your Repertoire

We are perfectly poised for long and rewarding careers, as long as we understand key opportunities. Are you ready to adapt to trends in the $1.5 trillion wellness market? Your current and potential clients are looking for programs and services that are at the fingertips of savvy fitness professionals.  Here are three key skills that will have you serving your clients’ needs in the years to come:  Skill #1: Moving Towards Better Sleep With most adults stating that they aren’t getting enough sleep, we owe it to provide guidance towards better sleep hygiene. Its impact on productivity, energy, food choices and

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KIPS FitPro Foundations Podcast

Recently, I was interviewed for KIPS FitPro Foundations Podcast; I am so excited to share with you my tidbits of truth about post-COVID opportunities, knowing and understanding your worth, and how to develop skills to move you forward in the fitness industry.  Take a listen here or in the video below. Do you agree with my thoughts on if the fitness industry is essential? Nathalie Lacombe is a coach and cupid of Canada’s fitness industry. Blending 25 years of international experience with degrees in psychology and exercise science, Nathalie passionately supports thriving careers for fitness leaders. Drawing from her vast knowledge

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Au lit avec l’industrie et Anouk Garnier

Championne de course à obstacles et coach depuis plus de 11 ans à Paris, Anouk crée ses propres modules de formation grâce à son expertise sur l’optimisation du mouvement pour la santé et la performance. Elle coach en virtuel grâce à des partenariats bien choisis et trouve TOUJOURS moyen d’adapter l’entraînement dehors grâce à sa capacité d’adaptation hors du commun. Sa société Performance MC by Anouk Garnier inspire et transmet à travers des conférences sur la motivation, l’état d’esprit et des événements de Team Building en Entreprise.  Cette entrevue vaut la peine d’être visionné, et vous allez savoir comment profiter d’une

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Falling Into Summer

As we enjoy the longest day of the year in the northern hemisphere things are heating up in the fitness industry! Is your summer programming setting you up to thrive in your career in the Fall?  Some of us are jumping right into some new routines with our clients and classes while others, especially those who kept going the past 15 months, and taking some much-needed rest.  For me, I’ve adapted my planning from 2 seasons-ahead to 1 season-ahead in order to stay agile and be truly adaptable to faster-moving changes and needs of my clients and partners. I thought I’d

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Can I Take A Day Off Posting on Social Media

Are you feeling like you’re now spending half of your free time deciding what, how, and when to post on social media to grow your fitness career success? I hear ya!  Remember the old days when we just prepared our classes and training sessions and just showed up?! Now it seems like the minute you get good at Facebook; Instagram launches a new feature that you “have” to start using. (Those of you who follow me on Instagram may remember me begging for a teenager to come help me with Reels a few weeks ago lol).  It’s exhausting. How do you

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Is Stretching Good or Bad?

Depending on how long you’ve worked in the fitness industry, you’ve probably been through a few iterations of stretching versus flexibility versus mobility. We all want our clients and participants to benefit from pain-free movement and are drawn to theories, systems, and tools that can support it.  As a Yoga teacher, I constantly get asked which movement, or asana, helps “stretch” which muscle by my clients, and my answer is rarely as simple as they’d like it to be. My colleague Mai-Linh Dovan from Rehab-U wrote this comprehensive article that helped me reframe the concept, I hope it does the same

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Not Attracting the Right Clients?

Are you worried your style is training is too niche? Do you know if your brand and your services are clear enough to attract the types of people who can and want to serve?  It’s tough to imagine saying no to a potential client, but you wouldn’t have to worry about that if your brand both attracts the right clients and repels the wrong ones. Knowing how to put yourself out there authentically and having potential clients and participants actually notice what you offer is key.   It’s overwhelming. Where do you start?  You need to attract more of the right

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An Invitation to Get Your Community Moving!

Do you have the desire to provide a motivational boost to your community? I have the perfect solution for you! National Physical Activity Day will be held on June 5th and I invite you to participate by offering an event.  While this is a Canadian event, I promise my fitfam around the world that you’ll be inspired and find great resources on these web site and apps!  It is my pleasure to be a part of it again this year along with you, my wonderful colleagues. This year’s National Physical Activity Day will also give you the opportunity to speak out

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Au lit avec l’industrie et Lisa Mastracchio

Oeuvrant dans le monde du fitness depuis plus de 25 ans, Lisa a reçu le prix de professionnelle de l’année de canfitpro en 2019. Ce prix l’a propulser à développer sa marque en ligne “ Coach Lisa” où prend place des programmes de coaching en groupe unique incluant un site pour membres exclusifs dénommé WOW ( Women On Weights). Elle continue de partager sa passion à aider les femmes à se muscler et à gagner confiance en soi en présentiel et en ligne en tant qu’instructeur de cours en groupe , entraîneur personnel et coach en nutrition et elle partage ses

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Fitness Leaders Perfectly Positioned to #GetReal

Do you use exercise to numb the feelings and emotions you find challenging? Plenty of fitness professionals do; I’ve even heard some call it their “drug of choice” as if stating that the healthy behavior of exercise is perfectly acceptable as a means of avoiding mental and emotional challenges.  As the coaches who support our client’s physical, mental, and immune health I invite us to reflect on this year’s theme for Mental Health Week: Name it, don’t numb it. The Canadian Mental Health Association is inviting us to express and deal with our emotions, even the uncomfortable ones with their hashtag

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Why Foam Rolling Doesn’t Improve Mobility

Have you invested in tools meant to improve mobility? Have you suggested your clients and participants do the same? So many fitness professionals have included “mobility training” in their repertoire in the hopes of keeping their clients pain-free and even injury-free; that’s why this article written by my colleague Mai-Linh Dovan from Rehab-U resonated with me and I decided to share it with you. Let me know what you think!  Foam rolling doesn’t improve mobility.  That’s her starting statement…  Now you’re probably saying: Then why does it make people feel good and why do they feel more mobile after foam rolling?

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Au lit avec l’industrie & Jean-Denis Thomson

Un passionné de l’entrainement, de la gestion et du développement humain, Jean-Denis partage ses recommandations pour une profiter d’une carrière à succès dans notre industrie.  Depuis plus de 20 ans, il forme des entraîneurs, des entraîneurs-chefs et des gestionnaires de centre de conditionnement physique partout au Québec. En tant que directeur du département d’entraînement chez Énergie Cardio, il avait la responsabilité d’inspirer et de diriger plus de 400 entraîneurs personnels et sais comment choisir ceux qui vont persévérer. Il entreprend maintenant un nouveau défi au CEPSUM et partage dans cette entrevue clés du succès!

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