It’s used commonly by some group fitness instructors and small group coaches, but it now seems to have made its way into all forms of cueing and coaching as well as posts on social media:  I can appreciate the fact that we’re using it to convey simplicity, but I invite you to remove the following expressions from your cueing and coaching: “Just use your obliques to power up this exercise.”  “To use your breath more mindfully, just inhale for a count of 3 and exhale for a count of 6.” “Just place your feet wider and you’ll gain speed.”   Two

Are you sitting down fitfam? A data-driven report attributes $23.4 billion as the total value of health savings generated by sport and physical activity in Canada in 2019, preventing over 2.2 million cases across a range of health conditions. $6.19 billion of that is attributed directly to the activity undertaken in health and fitness clubs. That’s BILLION, with a B! That’s YOUR contribution to the health-care system in Canada. The Fitness Industry Council of Canada is making this report available to us all and utilizing its data in government lobbying efforts. You can read more and download your copy of the

We have a personal trainer attrition problem in fitness. Most trainers leave the industry within less than 2 years. Too many certifications don’t prepare trainers for the real day-to-day work involved with being a successful trainer. It goes well beyond movement mechanics. Congrats if you’ve last longer than 2 years! It means you understood what longevity in a fitness career involves: The understanding that we must constantly sell the benefits of an active lifestyle. I get worried when I speak with graduating students from fitness certification, diploma, and degree programs and most of them tell me they really want to work

The proof we needed yet knew all along! Our health and fitness industry and services were “proven to have a profound economic and social impact” on countries worldwide. The Fitness Industry Council of Canada is sharing the results of a global report on the costs related to inactivity. As Vice President of FIC, I’m incredibly proud to provide the findings to you! We will continue to lobby federal and provincial governments with more substantiated proof of our impact on policies. To see how in Canada, a per capita investment of $2000 in activity would deliver a return on investment within only

Never before has our industry seen such a significant shortage in labor; recruiting the right talent to fill positions is the biggest and most immediate challenge clubs and studios are facing as we head towards our “back to school” season.  What does this mean for qualified fitness leaders?  You hold more power than ever before related to the workplace culture you choose, the clients you want to serve, your compensation, and the success of your career.  Here are ten questions to ensure you’re setting yourself up from a position of confidence in choosing an employer:  Your Potential Compensation This goes well

Enough with the nickel and diming of group fitness! We were making $25/class when I first started 25 years ago so I’m tired of seeing posts with fellow instructors asking for “going rates” and watching comment after comment with abysmal wages. This is only going to change if we ALL WORK TOGETHER at shifting the value of what we offer by getting confident as employees and entrepreneurs. The industry isn’t going to take group fitness seriously unless we get serious about the qualifications, capabilities, and worth related to group fitness. There is lots of work to do, here’s a start: STOP

Real talk: the fitness industry must have a solid Fall season, or we will see even more closures. And let’s not kid ourselves; when gyms close and fitness professionals leave the industry, we ALL lose. It doesn’t mean the competition gets eliminated, it means the public loses trust in us as a whole. A thriving industry leads to confidence, and an improvement in our reputation.  In other words, the success of one means the success of us all. So what are you doing this summer while many clients are focused on leisure, travel, and soaking in the sun? Here are ways to

Are you hoping for longevity in your career? Being the “hot new instructor” or “trainer with huge influence and reach” is an excellent springboard. Still, I’ve unfortunately seen thousands of outstanding fitness professionals leave the industry because they didn’t have staying power. It can be tempting to jump onto social media trends that highlight what other trainers and instructors are doing wrong, criticizing others in an attempt to lift ourselves. It’s an illusion of leverage and sadly only seeds confusion in the general public.   WHAT THE PUBLIC HEARS Potential clients looking to choose a health and fitness professional see us

The fitness industry has a reputation problem. We realized that governments and health authorities don’t value our profession in relation to preventative health. It’s heartbreaking and incredibly disappointing. We have a lot of public relations and lobbying work to do to build our reputation, and we can start here: Want fitness to be seen as essential? Speak less about the bodies we sculpt. Speak more about the lives we save. In many provinces, states, and countries gyms were amongst the first business to close during the pandemic and the last to reopen. Through my work as VP of the Fitness Industry

A message to fitness instructors who are recently unemployed. You’re allowed to be heartbroken, please take time to heal. Then, when you’re ready, get curious and creative about what lies ahead for the fitness industry. Please trust me – NEVER BEFORE HAVE THERE BEEN MORE OPPORTUNITIES FOR QUALIFIED AND DEDICATED FITNESS PROS! I’m inundated each week with “if you know someone great” messages from owners and leaders.  These may look different than what you’ve been used to, especially if you were teaching pre-formatted classes. So that means change, which is uncomfortable. But helping people move past their comfort zones to better

Let’s get real fitfam; we have a relationship problem. Business owners and managers are struggling more than ever in finding the right staff and fitness pros aren’t working WITH them to build the compensation they want.  As the cupid of the fitness industry, I absolutely see both sides and am here to help! Let’s not waste a crisis and use the current employment climate to break away from traditional compensation models.  Fitness pros keep telling me they hate being seen as staff who just come in to teach their class or train their client, and then leave. They are paid as