5 Steps to Save a Stagnant Offering

5 Steps to Save a Stagnant Offering

“If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, the founder of LinkedIn The biting quote that kicks off the article from my colleague Jessica Maurer; she explains how we were motivated to change our own program and shares her five steps to help you do the same: Maybe that quote is extreme for your business. Perhaps embarrassed is not the right word, but you can sense something is wrong. The offering isn’t selling, you don’t have people in your classes, or it’s attracting the wrong clients.  What can you do

KIPS FitPro Foundations Podcast

KIPS FitPro Foundations Podcast

Recently, I was interviewed for KIPS FitPro Foundations Podcast; I am so excited to share with you my tidbits of truth about post-COVID opportunities, knowing and understanding your worth, and how to develop skills to move you forward in the fitness industry.  Take a listen here or in the video below. Do you agree with my thoughts on if the fitness industry is essential? Nathalie Lacombe is a coach and cupid of Canada’s fitness industry. Blending 25 years of international experience with degrees in psychology and exercise science, Nathalie passionately supports thriving careers for fitness leaders. Drawing from her vast knowledge

Can I Take A Day Off Posting on Social Media

Can I Take A Day Off Posting on Social Media

Are you feeling like you’re now spending half of your free time deciding what, how, and when to post on social media to grow your fitness career success? I hear ya!  Remember the old days when we just prepared our classes and training sessions and just showed up?! Now it seems like the minute you get good at Facebook; Instagram launches a new feature that you “have” to start using. (Those of you who follow me on Instagram may remember me begging for a teenager to come help me with Reels a few weeks ago lol).  It’s exhausting. How do you

Fitness Leaders Perfectly Positioned to #GetReal

Fitness Leaders Perfectly Positioned to #GetReal

Do you use exercise to numb the feelings and emotions you find challenging? Plenty of fitness professionals do; I’ve even heard some call it their “drug of choice” as if stating that the healthy behavior of exercise is perfectly acceptable as a means of avoiding mental and emotional challenges.  As the coaches who support our client’s physical, mental, and immune health I invite us to reflect on this year’s theme for Mental Health Week: Name it, don’t numb it. The Canadian Mental Health Association is inviting us to express and deal with our emotions, even the uncomfortable ones with their hashtag

Imposter Syndrome Got You Down?

Imposter Syndrome Got You Down?

We’ve all been there! Feeling like a fraud when we’re trying to ask for a raise or increase our rates, or even post content on social media. We get stuck in “imposter syndrome” and it sucks.   It’s not only keeping you away from your dreams and goals, but also not getting you any closer to serving the people who need and deserve your help!  There are tons of fitness leaders, some with much less experience and fewer qualifications, posting oodles of content and making a lot of money.  How do YOU become confident and stay authentic?  You need to attract

The Most Under-Rated Tool to Improve Mobility

The Most Under-Rated Tool to Improve Mobility

An incredibly insightful article written by my friend and Certified Athletic Therapist Mai-Linh Dovan from Rehab-U, I just had to share! These days, everyone wants to sell you the latest, fanciest mobility tool.  It’s pretty cool to have the latest tools like vibrating foam rollers and balls, high tech massage guns, colorful cups and scraping tools. Many people still think mobility tools need to be purchased.  But tools aren’t necessarily objects.  A tool is anything used to carry out a particular function or provide a desired outcome.  So before spending money on an implement, best first make sure you are using

Are You Ready to Relaunch?

Are You Ready to Relaunch?

Fitness facilities are slowly reopening from coast to coast, and with everything in place to keep staff and clients safe we’re hopeful they will stay open. Are you ready to relaunch? Have you revised your products and services? Your pricing? We need to be incredibly well prepared to serve the clients who will be coming back, welcome new ones and, most importantly, have taken the time to create a brand new “post-crisis” strategy. Our industry will have undergone the greatest transformation since its inception because of the pandemic and the fitness pros who will enjoy lasting success are those who will

Should You Quit Your Fitness Job?

Should You Quit Your Fitness Job?

Maybe you should quit your job in the fitness industry. We are all being asked to come face to face with the TRUE reasons we became fitness leaders and for some of us the passion has shifted.  There are oodles of opportunities in fitness, but there are also industries that have flourished since March 2020 and are heavily recruiting to meet the demand. If what’s required of you to continue in fitness no longer motivates you it’s perfectly reasonable for you to do what’s best in order to provide for yourself and your family.  A little over two years ago I

Healthy Humans Radio Interview

Healthy Humans Radio Interview

In December, I was asked to be a guest on the Healthy Humans Radio podcast. It was an amazing experience where I was able to have a conversation about using 2020 as an opportunity to grow and adapt instead of stop. Take a listen here (or wherever you listen to podcasts) and share with me if you agree with my stance of opportunity – not obstacle mindset.

Beyond the Crisis and Chaos: Quebec’s New Coalition

Beyond the Crisis and Chaos: Quebec’s New Coalition

Having had the honor of representing Fitness Industry Council of Canada’s Quebec Coalition of fitness clubs and studios through the COVID-19 crisis, here are a few remarkable insights gathered as we worked towards the reopening date of June 22nd. COALITION = COLLABORATION Close to 200 locations joined our Coalition to create a common voice to reassure both the government and public that fitness facilities were prepared to reopen safely. This included club chains, franchise studios, independent gyms, Yoga studios, etc. of all sizes and price ranges.  All of them have unique challenges and concerns, but they came together and contributed with

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