Imposter Syndrome Got You Down?

Imposter Syndrome Got You Down?

Are you worried your style of training is too niche? Do you know if your brand and your services are clear enough to attract the types of people who can and want to serve? We’ve all been there! Feeling like a fraud when we’re trying to ask for a raise or increase our rates, or even post content on social media. We get stuck in “imposter syndrome” and it sucks.   It’s not only keeping you away from your dreams and goals but also not getting you any closer to serving the people who need and deserve your help!  There are

The Most Under-Rated Tool to Improve Mobility

The Most Under-Rated Tool to Improve Mobility

An incredibly insightful article written by my friend and Certified Athletic Therapist Mai-Linh Dovan from Rehab-U, I just had to share! These days, everyone wants to sell you the latest, fanciest mobility tool.  It’s pretty cool to have the latest tools like vibrating foam rollers and balls, high tech massage guns, colorful cups and scraping tools. Many people still think mobility tools need to be purchased.  But tools aren’t necessarily objects.  A tool is anything used to carry out a particular function or provide a desired outcome.  So before spending money on an implement, best first make sure you are using

Don’t Know What to Post on Social Media?

Don’t Know What to Post on Social Media?

Are you spending hours trying to create the text and visuals for social media in the hopes of getting more clients for your classes, sessions, and services? Then getting discouraged by the few likes and comments?  It’s exhausting. How do you fix it?  You need to build your brand, as simply and quickly as possible.  The first step in knowing what to share and post is getting crystal clear on your “why” because people don’t buy a product or even service, they buy into what our brand promises to deliver. Ask yourself these three questions: What types of training or services

Are You Ready to Relaunch?

Are You Ready to Relaunch?

Fitness facilities are slowly reopening from coast to coast, and with everything in place to keep staff and clients safe we’re hopeful they will stay open. Are you ready to relaunch? Have you revised your products and services? Your pricing? We need to be incredibly well prepared to serve the clients who will be coming back, welcome new ones and, most importantly, have taken the time to create a brand new “post-crisis” strategy. Our industry will have undergone the greatest transformation since its inception because of the pandemic and the fitness pros who will enjoy lasting success are those who will

Should Fitness be Tax Deductible?

Should Fitness be Tax Deductible?

The fragility of health care systems all over the world have come to light in the past year and the fitness industry quickly realized how it is not seen as an essential service by government officials, medical experts, or the general public. We’ve been surprised and hit hard by this realization, but I don’t think most of us were shocked. Less than 20% of the population exercises in a structured environment and if we’re honest with ourselves, we know that we’ve spent way too much time and energy talking about the bodies we sculpt, and not enough about the lives we

Get Your Clients Moving with National Health and Fitness Winter Week

Get Your Clients Moving with National Health and Fitness Winter Week

This February 1st to 7th is National Health and Fitness Winter Week in Canada. In collaboration with canfitpro, Fitness Industry Council of Canada has created a 7-day schedule to promote fitness that is accessible to everyone. I encourage you to share this event with your clients in order to help bring awareness to the importance of physical activity, getting in 150 minutes of exercise per week, as well as what our industry has to offer.  We’ve learned over the past months that making fitness accessible in all forms is critical to continuing to build trust with government decision-makers and the general

Should You Quit Your Fitness Job?

Should You Quit Your Fitness Job?

Maybe you should quit your job in the fitness industry. We are all being asked to come face to face with the TRUE reasons we became fitness leaders and for some of us the passion has shifted.  There are oodles of opportunities in fitness, but there are also industries that have flourished since March 2020 and are heavily recruiting to meet the demand. If what’s required of you to continue in fitness no longer motivates you it’s perfectly reasonable for you to do what’s best in order to provide for yourself and your family.  A little over two years ago I

The State of Our Fitness Industry

The State of Our Fitness Industry

So many fitness pros have launched 2021 with incredible enthusiasm and positivity, bravo! I’m hopeful that you had sufficient downtime during the holiday season to reflect on the right projects that will render the results for our industry and the general public. Are you focused on the right things in 2021?? Here’s what you need to know: 1. Never before has the general public been more aware of their health: The pandemic caused a tectonic shift in the way people think about their health. The concepts of risk factors and pre-existing or underlying conditions are now mentioned regularly in the media

Healthy Humans Radio Interview

Healthy Humans Radio Interview

In December, I was asked to be a guest on the Healthy Humans Radio podcast. It was an amazing experience where I was able to have a conversation about using 2020 as an opportunity to grow and adapt instead of stop. Take a listen here (or wherever you listen to podcasts) and share with me if you agree with my stance of opportunity – not obstacle mindset.

Great Holiday Gifts for Fit Pros: Part 2

Great Holiday Gifts for Fit Pros: Part 2

To my fellow fit pros: feel free to share this blog and list with your loved ones Training and technology! The two themes that were omnipresent in 2020 as we adapted and pivoted our way around the fitness industry. Having enjoyed a 25 years fitness career I never thought I’d spent countless hours researching and re-engineering my bandwidth and wifi to optimize my AV streaming capabilities in order to provide my services!? But here we are, nearing the end of this oh-so peculiar year, having learned so much about ourselves and our capabilities that we should marvel at our resilience. As

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