Some Clients Are Coming Back to the Gym, But Which Ones?

The concept of “meeting our clients where they’re at” has expanded tenfold in its meaning since 2020.  The most successful fitness leaders are now providing opportunities to move using a combination of at home, either virtual or in-person, outdoors, and in a gym or studio.  What many of us have been wondering is if and when the majority of our former gym members and clients would be returning to the bricks and mortar facilities we loved. The answer so far: it depends. As frustrating as that can seem I’m happy to share insights on what we’re seeing in key markets.  Canada:

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I Know My “Why”, What’s Next?

You’ve done the work to identify your “why”. You’ve read the books, been on the webinars, spent time reflecting. You’re now clear on you’re the reason you’ve dedicated your fitness career to serving others. Great! Now, what do you do with that information?  It becomes the filter you use to make decisions moving forward: the places you chose to work, the classes and clients you take on, the partners you collaborate with, the projects you invest your time and energy into.  Here are your next 2 steps:   Make a list of your non-negotiables. These should include: The types of company

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Straight Up Freebie!

We are only 10 days away from canfitpro’s Online Global Conference and Tradeshow and I am thrilled to have 2 FREE REGISTRATIONS to give away!! As your fitness industry coach and cupid I’m making this easy-peasy; let’s prepare ourselves for a phenomenal Fall career by dedicating some time on learning in August. Enter to win!! Name 1 thing you’re doing this summer to build your fitness career on any of my social posts (Facebook or Instagram) or below in the comments. I’ll draw 2 winners of the FREE REGISTRATION this Friday August 6th at 9am EDT. https://youtu.be/DnzUvW0GkCQhttps://youtu.be/CyuY-J-b348 I look forward to

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person holding black ceramic teapot

5 Steps to Save a Stagnant Offering

“If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, the founder of LinkedIn The biting quote that kicks off the article from my colleague Jessica Maurer; she explains how we were motivated to change our own program and shares her five steps to help you do the same: Maybe that quote is extreme for your business. Perhaps embarrassed is not the right word, but you can sense something is wrong. The offering isn’t selling, you don’t have people in your classes, or it’s attracting the wrong clients.  What can you do

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KIPS FitPro Foundations Podcast

Recently, I was interviewed for KIPS FitPro Foundations Podcast; I am so excited to share with you my tidbits of truth about post-COVID opportunities, knowing and understanding your worth, and how to develop skills to move you forward in the fitness industry.  Take a listen here or in the video below. Do you agree with my thoughts on if the fitness industry is essential? Nathalie Lacombe is a coach and cupid of Canada’s fitness industry. Blending 25 years of international experience with degrees in psychology and exercise science, Nathalie passionately supports thriving careers for fitness leaders. Drawing from her vast knowledge

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Can I Take A Day Off Posting on Social Media

Are you feeling like you’re now spending half of your free time deciding what, how, and when to post on social media to grow your fitness career success? I hear ya!  Remember the old days when we just prepared our classes and training sessions and just showed up?! Now it seems like the minute you get good at Facebook; Instagram launches a new feature that you “have” to start using. (Those of you who follow me on Instagram may remember me begging for a teenager to come help me with Reels a few weeks ago lol).  It’s exhausting. How do you

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Fitness Leaders Perfectly Positioned to #GetReal

Do you use exercise to numb the feelings and emotions you find challenging? Plenty of fitness professionals do; I’ve even heard some call it their “drug of choice” as if stating that the healthy behavior of exercise is perfectly acceptable as a means of avoiding mental and emotional challenges.  As the coaches who support our client’s physical, mental, and immune health I invite us to reflect on this year’s theme for Mental Health Week: Name it, don’t numb it. The Canadian Mental Health Association is inviting us to express and deal with our emotions, even the uncomfortable ones with their hashtag

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Imposter Syndrome Got You Down?

We’ve all been there! Feeling like a fraud when we’re trying to ask for a raise or increase our rates, or even post content on social media. We get stuck in “imposter syndrome” and it sucks.   It’s not only keeping you away from your dreams and goals, but also not getting you any closer to serving the people who need and deserve your help!  There are tons of fitness leaders, some with much less experience and fewer qualifications, posting oodles of content and making a lot of money.  How do YOU become confident and stay authentic?  You need to attract

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The Most Under-Rated Tool to Improve Mobility

An incredibly insightful article written by my friend and Certified Athletic Therapist Mai-Linh Dovan from Rehab-U, I just had to share! These days, everyone wants to sell you the latest, fanciest mobility tool.  It’s pretty cool to have the latest tools like vibrating foam rollers and balls, high tech massage guns, colorful cups and scraping tools. Many people still think mobility tools need to be purchased.  But tools aren’t necessarily objects.  A tool is anything used to carry out a particular function or provide a desired outcome.  So before spending money on an implement, best first make sure you are using

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Are You Ready to Relaunch?

Fitness facilities are slowly reopening from coast to coast, and with everything in place to keep staff and clients safe we’re hopeful they will stay open. Are you ready to relaunch? Have you revised your products and services? Your pricing? We need to be incredibly well prepared to serve the clients who will be coming back, welcome new ones and, most importantly, have taken the time to create a brand new “post-crisis” strategy. Our industry will have undergone the greatest transformation since its inception because of the pandemic and the fitness pros who will enjoy lasting success are those who will

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Should You Quit Your Fitness Job?

Maybe you should quit your job in the fitness industry. We are all being asked to come face to face with the TRUE reasons we became fitness leaders and for some of us the passion has shifted.  There are oodles of opportunities in fitness, but there are also industries that have flourished since March 2020 and are heavily recruiting to meet the demand. If what’s required of you to continue in fitness no longer motivates you it’s perfectly reasonable for you to do what’s best in order to provide for yourself and your family.  A little over two years ago I

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Healthy Humans Radio Interview

In December, I was asked to be a guest on the Healthy Humans Radio podcast. It was an amazing experience where I was able to have a conversation about using 2020 as an opportunity to grow and adapt instead of stop. Take a listen here (or wherever you listen to podcasts) and share with me if you agree with my stance of opportunity – not obstacle mindset.

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Beyond the Crisis and Chaos: Quebec’s New Coalition

Having had the honor of representing Fitness Industry Council of Canada’s Quebec Coalition of fitness clubs and studios through the COVID-19 crisis, here are a few remarkable insights gathered as we worked towards the reopening date of June 22nd. COALITION = COLLABORATION Close to 200 locations joined our Coalition to create a common voice to reassure both the government and public that fitness facilities were prepared to reopen safely. This included club chains, franchise studios, independent gyms, Yoga studios, etc. of all sizes and price ranges.  All of them have unique challenges and concerns, but they came together and contributed with

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2020 Fitness Trends Surveys: Was I Right?

Last spring, I wrote a blog series as a tool to help differentiate between quick burning fads and trends that have staying power.  I didn’t want you to spend a moment of your precious time or a dollar of your hard-earned money before reading and reflecting on The Next Big Things: Top 3 Trends for 2020!  The fitness education companies have now begun to release their findings for the biggest trends for our industry this year and I  was curious to see if my predictions matched the ones of fitness professionals and experts. As you read the survey findings and reports

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We’re Going to Soar in 2020, I Can Feel It!

Bonjour fitfam!   Are you feeling the momentum of a new decade that’s about to begin? I sure have! The end of 2019 for me has been filled with anticipation, and a little trepidation. Maybe you’ve been so focused on your clients’ goals that you haven’t fully flushed out yours; I understand, and I’ve got your back! I actual had an epiphany of the treadmill last week. I realized that moving back to Montreal meant: My 2019 was focused on family/social health and career/professional health, and My 2020 will be focused on physical health and financial health. I’ve taken all the

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3 Career Killers to Avoid in 2020

Career Killer #1: Agree to provide a service in which you don’t excel Fitness is a reputation-driven industry. That means that to the consumer’s eye we are only as good as our last session/class/workout. We therefore need strive towards excellence and continually sharpen our saw. This includes hard skills such program design, movement patterns, exercise science, equipment and modalities as well as soft skills such as communication, trustworthiness, and empathy.  Instead I know how tempting it can be to jump at a new opportunity presented, especially is the money is good. Before saying “yes!” I invite you to consider the following:

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Ready, Set, Launch!

Bonjour! I’ve been waiting for this moment for 9 months and I’m giddy with anticipation to finally bring into the world an opportunity to support my fellow health and fitness leaders more than ever before! If you’re craving phenomenal growth as a fitness leader thanks to a program full of optimism, trust, and solutions, then I’m excited to share the launch of my two programs: Catapult Your Career 1:1 mentoring for fitness professional looking to thrive in their careers!   Joie de Lead 1:1 coaching for leaders and managers looking to bring success and joy back to leadership!   Fitness Professionals

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Giving and Receiving Feedback like a Pro

We’ve all been there – someone comes up to us at the worst possible moment and asks “Can I give you some feedback?” with a tone of voice we know means trouble. We put ourselves on defense and prepare for the inevitable. Most of us haven’t learned how to give and receive feedback in a manner that leads to the result we’re hoping for, and this leads to really uncomfortable conversations for everyone involved. Remembering that we build empathy from a place of integrity, the fastest way to grow out of our current comfort zone is to get better at asking

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Does Education Always = Growth?

To answer the title question: No, it doesn’t. One fantastic and integral part of our industry is that fitness professionals and leaders are always hungry for education and learning. It’s probably what attracted us to the industry and only grew thanks to the Continuing Education Credit requirements of most foundational certifications. Our appetite for education being what it is and the plethora of learning options being what they are, it becomes challenging to ensure we spend our hard-earned time and money on the right education. Since we all want to grow from the education we invest in, here is the key

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The Next Big Things: 3 Top Trends for 2020 Part 3

I created this blog series as a tool to help differentiate between quick burning fads and trends that have staying power. Don’t spend a moment of your precious time or a dollar of your hard-earned money before reading and reflecting on The Next Big Things: Top 3 Trends for 2020!  Over the past few weeks, I have shared with you my third and second place winners. Did you agree with my choices? If you haven’t had a chance to check them out yet, click here. Today, I am sharing the first place winner of the top trend of 2020! First Place:  Active Recovery

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The Next Big Things: 3 Top Trends for 2020 Part 2

Rolling with the tide of trends is critical to our success in offering health and fitness as a service and we need to meet the wants of our customers. The trick is to identify how we can tweak our already established and available content, programs, and offers to connect with the consumer wants. This blog series is a tool to help differentiate between quick burning fads and trends that have staying power. Don’t spend a moment of your precious time or a dollar of your hard-earned money before reading and reflecting on The Next Big Things: Top 3 Trends for 2020!

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The Next Big Things: 3 Top Trends for 2020

Keeping up with trends is an integral part of remaining relevant as a fitness professional, and trends are moving into and out of our industry faster than ever before.  As we approach the end of 2019, we will soon be bombarded by opinions on the hottest fitness trends coming to us from certifying bodies, industry associations, celebrities, and social media influencers alike. As Vice President of canfitpro, I was responsible for disseminating one of these trends reports for the Canadian fitness industry in a manner that I hoped helped fitness professionals make wise decisions about their education and programming.  I created

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