Yes, virtual fitness has become a permanent and significant fixture in our industry. I’ve heard my fair share of comments like “people are just fed up with Zoom” or “clients are SO happy to be back at the gym” and those are valid, but don’t negate the fact that online options for health and fitness are now part of our repertoire. Here’s why: 1. Habit-Forming Accessibility: in most of North America gyms will have been closed for more than 10 weeks which is long enough for our clients to form the habit of utilizing virtual fitness. It doesn’t mean they aren’t