Career Killer #1: Agree to provide a service in which you don’t excel Fitness is a reputation-driven industry. That means that to the consumer’s eye we are only as good as our last session/class/workout. We therefore need strive towards excellence and continually sharpen our saw. This includes hard skills such program design, movement patterns, exercise science, equipment and modalities as well as soft skills such as communication, trustworthiness, and empathy.  Instead I know how tempting it can be to jump at a new opportunity presented, especially is the money is good. Before saying “yes!” I invite you to consider the following: